Our Mission: Brain safer and healthier sports for everyone!

We are Northern Sports Insight and Intelligence Oy, a Finnish technology startup. The company was established in 2017 to help sports becoming more brain safe and healthy. And make no mistake, WE LOVE SPORTS! The benefits of being physically active are indisputable. But there are some negative aspects, which must be addressed so that everyone can enjoy doing the sport they want and love to do. One of the biggest and gravest issues are frequent head impacts, violent forces acting on a head, and their consequences. There is frustratingly little modern medicine can do to fix what sports may cause or contribute to: Traumatic Brain Injuries or degenerative brain diseases cannot be cured. This means sports should do everything in their power to prevent unnecessary head impacts and violent forces acting on a head. And we want to help!

A whole lot can be done to make sports healthier, safer and more enjoyable for everyone. Old and cheesy, but so true: if there is a will, there is a way. But awareness, attitude and behaviour change is needed; Introduction of new effective practices and procedures is must; Compliance has to be ensured; Enforcement should be definite.

Give farewell to gut-feelings and guestimation, no to ”It-did-not-look-that-bad” and ”I-thought-he/she/it-was-fine”. No more excuses and cosmetic changes. It is time to ACT.

Join us for fight against head impacts, Traumatic brain injury and degenerative brain diseases. A whole lot can be done to make sports healthier, safer and more enjoyable for everyone. Our vision is to see data from ACT head Impact Tracker to enable those actions and improving athletes’ health, well-being and performance. In short, medium and long-term.