We believe that many sports-related brain injuries can be prevented. And they should.
We are Northern Sports Insight and Intelligence Oy, a Finnish technology startup. We were established in 2017 to help preventing head injuries in sports. And make no mistake, WE LOVE SPORTS! The benefits of being physically active are indisputable. But there are some negative aspects, which must be addressed so that everyone can enjoy doing the sport they want and love to do. One of the biggest and gravest issues are head impacts and their consequences. There is frustratingly little modern medicine can do, Traumatic Brain Injuries or degenerative brain diseases cannot be cured. This means sports should do everything in their power to prevent unnecessary head impacts and head injuries from happening. Awareness, attitude and behaviour change is needed; Introducing new effective practices and procedures is must; Compliance has to be ensured and enforcement should be definite. Give farewell to gut-feelings and guestimation, no to ”It-did-not-look-that-bad” and ”I-thought-he/she-was-fine”. No more excuses and cosmetic changes. It is time to ACT.
Join us for fight against head impacts, Traumatic brain injury and degenerative brain diseases. A whole lot can be done to make sports healthier, safer and more enjoyable for everyone. Our vision is to see data from ACT head Impact Tracker to enable those actions and improving athletes’ health, well-being and performance. In short, medium and long-term.